Haldiram's
potato chips | |
Revenue | ₹8,870 crore (US$1.1 billion) (2022)[1] |
---|---|
Website |
Haldiram's is an
History
Haldiram's was established in 1937 as a
In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now Kolkata).[10] In 1970, a larger manufacturing plant was established in Jaipur.[10] Another manufacturing plant was established in New Delhi in the early 1990s.[10]
In 2003, the company began the process of developing convenience foods to be marketed to consumers.[11]
In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory.[12] The company has grown at a tremendous pace over the years and in 2017 it was crowned as the country's largest snack company, surpassing all other domestic and international competitors.[13]
In January 2024, Haldiram's entered negotiations to acquire a majority stake in Prataap Snacks, valued at $350 million, to strengthen its position in the potato chip market, amidst discussions of a potential premium valuation and a minimum 51% stake.[14]
Haldiram's products are available in more than 80 countries,[15] and the company is actively expanding its franchises.[16]
Products
Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian traditional and contemporary Sweets, cookies, sherbets, and pickles. Products such as
Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips.
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Food at a Haldiram's restaurant in Delhi
Advertising
Haldiram's is very traditional in terms of advertising and promotions. However, Haldiram's thali was featured as the main character's favorite snack in the 2015
Legal Issues
In 2006, co-owner Prabhu Shankar Agarwal was found guilty for attempting to murder a tea seller. The tea seller had refused to move his stall from its location near Agarwal's restaurant in Kolkata. [20]
References
- ^ Malviya, Sagar (6 February 2020). "Economic Times article about Haldiram's". The Economic Times. Retrieved 13 June 2020.
- ^ Sohn, Timothy (8 April 2013). "Philadelphia students have a taste of India". Metro (Philadelphia). Archived from the original on 28 September 2014. Retrieved 2 September 2014.
- ^ One India. 2 July 2006. Retrieved 30 July 2017.
- ^ "Contact Us". www.haldiram.online/. Haldiram's India Pvt Ltd. Archived from the original on 5 March 2022. Retrieved 11 November 2021.
- ISBN 978-0070145047.
- ISBN 978-9351185758.
- ^ "Bikaneri Namkeen hits $1 billion sweet spot". Economic Times. Retrieved 8 April 2019.
- ^ "Bhujia to billions: Ganga Bhishen's Haldiram's has now become $3 bn biz empire". The Economic Times. 14 February 2019. Retrieved 21 February 2020.
- ^ "Haldiram's website". Retrieved 1 May 2024.
- ^ ISBN 978-8131757970.
- ^ a b Bhushan, Ratna; Damodaran, Harish (1 August 2003). "Haldiram lines up ready-to-eat items for Western market". The Hindu. Retrieved 2 September 2014.
- ^ "India's Most Trusted Brands 2014". Archived from the original on 2 May 2015.
- ^ "Haldiram topples PepsiCo; regains top spot as country's largest snack company". Economic Times. 21 December 2017. Retrieved 16 February 2019.
- ISSN 0013-0389. Archived from the originalon 18 January 2024. Retrieved 18 January 2024.
- ^ "Rating Rationale". Crisil. 25 September 2018. Retrieved 16 February 2019.
- ^ "Haldiram franchise opportunities in India". IFranchiseTalk. Archived from the original on 26 January 2020. Retrieved 26 January 2020.
- ^ (Staff reporter) (9 May 2012). "Haldiram Launches New Line of Frozen Products". India West. Archived from the original on 20 August 2016. Retrieved 2 September 2014.
- ^ India Today International, Volume 3, Issues 1-20. Living Media International Ltd. 2004.
- ^ "Haldirams innovation in "Prem Ratan Dhan Payo"". Nagpur Today. 2 December 2015. Retrieved 1 May 2024.
- ^ "Haldiram boss held guilty of murder bid". The Times of India. 28 January 2010. Retrieved 31 January 2023.