La Opinión

Source: Wikipedia, the free encyclopedia.
For other uses, see
La Opinión (disambiguation)
.
La Opinión
ISSN
0276-590X
Websitelaopinion.com
MCI Center houses the newspaper's offices

La Opinión is a

ImpreMedia, LLC.[2]

History

The paper was first founded and published on September 16, 1926, by

San Antonio, Texas
, in 1908, where Lozano first founded a Spanish-language daily newspaper known as La Prensa in 1913.

With the increase in the

Independence Day
. The Lozano family retained control over both La Prensa and La Opinión until 1959 when La Prensa was sold.

In its early existence La Opinión consisted primarily of news from Mexico to accommodate the reading preferences of its audience, made up in large part by recently emigrated Mexicans. La Opinión was one of the few newspapers to provide comprehensive coverage of the deportations and repatriations of Mexicans during the 1930s as well as the Zoot Suit Riots of the 1940s.

In 1990, 50% ownership of the paper was sold to the

Tribune Company in 2000.[3] In 2004, ImpreMedia bought Tribune Company out and regained full control over La Opinión.[2]

In September 2014, they switched to a tabloid format.[4]

Lozano family

The Lozanos continued to be involved in the operations of the newspaper. Leticia Lozano, the eldest child of

vice chairman of the new parent company, and his sister, Monica C. Lozano, also serves as senior vice president of ImpreMedia LLC. In 2004, Mónica Lozano, was named publisher and CEO of La Opinión. Monica Lozano's younger brother, Francisco Lozano, was promoted to ImpreMedia's corporate director of magazines in 2007.[6] He previously worked as Sales Development Director for ImpreMedia and as National Sales Manager for La Opinión.[7]

All Lozano family assets, Lozano Enterprises, are wrapped up in ImpreMedia, which was formed from the combination of Lozano Enterprises and CPK Media, in 2004.[8] ImpreMedia LLC is the first national Spanish-language newspaper company.

In May 2012, the Lozano family sold controlling interest in La Opinión to the Argentine newspaper La Nación. Monica Lozano and the staff of La Opinión remain, but the family no longer controls the newspaper.[9]

Today

La Opinión has diversified its coverage from purely Mexican to include the Central American, South American, Cuban, Puerto Rican and Spanish populations that have grown in Los Angeles over the last quarter century. It now includes reporting on issues relevant to a wide variety of Hispanics. In the words of former publisher Ignacio E. Lozano Jr.: "Our mission was no longer to be a Mexican newspaper published in Los Angeles, but an American newspaper that happens to be published in Spanish."[10]

Since 1986, La Opinión's editorial staff has doubled in size and the paper has grown to include bureaus in

Sacramento, California, Washington, D.C., and Mexico City. In 1999 and 2000, La Opinión was recognized by the National Association of Hispanic Journalists
as the Outstanding Spanish Language Daily Newspaper of the Year.

In 2006, La Opinión received the highest-ranking recognition in Spanish-language journalism, the José Ortega y Gasset Award from Spain’s El País newspaper. El País honored La Opinión for its pioneering trajectory over eighty years creating and maintaining an unprecedented media outlet for the growing Hispanic population in the United States.

In November 2007, La Opinión ranked #1 in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2007, based on the latest FAS-FAX Report from the

Audit Bureau of Circulation
. The daily average is based on Monday-Friday.

However, since 2008, the staff of La Opinión has dwindled and the ImpreMedia empire has grown weaker.

As of May 2012, a subsidiary of the Argentine newspaper La Nación purchased a majority share of ImpreMedia and La Opinión.[11]

The single-copy price is $1. This price includes sales tax at newsracks; it may be higher in designated state areas.

Columnists

See also

References

  1. ^ "2007 Top 100 Daily Newspapers in the U.S. by Circulation" (PDF). Burrelles Luce. 2007-03-31. Archived from the original (PDF) on 2017-12-02. Retrieved 2007-06-01.
  2. ^ a b "Lozano Enterprises Acquires Equity Investment in La Opinión from Tribune Company," January 15, 2004
  3. ^ History of La Opinión: Adelante! Today and Beyond, La Opinión website
  4. ^ La Opinión converts to tabloid, redesigns site, LA Observed
  5. ^ Hernandez, Sandra: "Stuck in Translation," LA Weekly, 17 June 1999
  6. ^ "ImpreMedia promotes Francisco Lozano to corporate director, Magazines," February 15, 2007
  7. ^ "Francisco Lozano named Sales Development Director for ImpreMedia", Network of the National Society for Hispanic Professionals, 5 August 2005
  8. ^ "La Opinión/Lozano Family and CPK Media Announce Creation of First National Latino Newspaper," The Los Angeles Times, 15 January 2004
  9. ^ Kelly, Keith J. (March 13, 2012). "Argentinians buy El Diario parent". New York Post.
  10. ^ History of La Opinión: The Evolution of an Institution, La Opinión website
  11. ^ Kelly, Keith J. (2012-03-13). "Argentinians buy El Diario parent". New York Post. Retrieved 2021-01-25.

External links

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