Marvel Studios

Source: Wikipedia, the free encyclopedia.
"Marvel Films" redirects here. For a list of films based on Marvel Comics, see List of films based on Marvel Comics publications.

Marvel Studios, LLC
FormerlyMarvel Films (1993–1996)
Company typeSubsidiary
Industry
GenreSuperhero fiction
Founded
  • December 7, 1993; 30 years ago (1993-12-07) (as Marvel Films)
  • August 1996; 27 years ago (1996-08) (as Marvel Studios)
FoundersAvi Arad
HeadquartersFrank G. Wells Building, 2nd Floor
500 South Buena Vista Street,
Burbank, California
,
U.S.
Area served
Worldwide
Key people
Products
  • Parent
Divisions
Subsidiaries
Websitewww.marvel.com/movies
Footnotes / references
[4][5][6][7]

Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company. Marvel Studios is the creator of the Marvel Cinematic Universe (MCU), a media franchise and shared universe of films and television series produced by the studio, based on characters that appear in Marvel Comics publications. The studio was founded by Avi Arad as part of Marvel Entertainment and has been led by producer Kevin Feige, who serves as its president, since 2007. The studio originally licensed the film rights to several Marvel characters before beginning to produce its own films in 2004, and has since regained many of those rights. It has been owned by the Walt Disney Company since 2009, and has been a subsidiary of Walt Disney Studios since August 2015, where it is part of Disney Entertainment. Walt Disney Studios Motion Pictures has distributed most of the studio's films since The Avengers (2012).

Since 2008, Marvel Studios has released 33 films within the MCU, from Iron Man (2008) to The Marvels (2023); ten television series since 2021, from WandaVision (2021) to Echo (2024); and two television specials: Werewolf by Night (2022) and The Guardians of the Galaxy Holiday Special (2022). The television series What If...? (2021–present) is the first animated property produced solely by the studio, through its "mini-studio" Marvel Studios Animation.[3] These films, television series, and television specials all share continuity with each other, along with five short films called Marvel One-Shots produced by the studio that were released from 2011 to 2014. From 2013 until 2020, Marvel Television released 12 television series, which also acknowledge the MCU continuity, before that company was folded into Marvel Studios in December 2019 and became a production label.

Ten of Marvel Studios' films are among the 50 highest-grossing films of all time. These include: The Avengers, Iron Man 3 (2013), Avengers: Age of Ultron (2015), Captain America: Civil War (2016), Black Panther (2018), Avengers: Infinity War (2018), Captain Marvel (2019), Avengers: Endgame (2019), Spider-Man: Far From Home (2019), and Spider-Man: No Way Home (2021);[8] Avengers: Endgame was the highest-grossing film of all time from July 2019 until March 2021.[9][10] In addition to the MCU, Marvel Studios has also been involved with the production of other Marvel-based film franchises that have grossed over $1 billion at the box office, including the X-Men and Spider-Man multi-film franchises, as well as eight direct-to-video short films with Marvel Animation called Marvel Animated Features that were released from 2006 until 2011. Since 2024, Marvel Studios has used "Marvel Television" and "Marvel Animation" banners to release their television and animated projects, respectively.

Background

During what is known as Marvel's "

New World Entertainment in November 1986[15] and moved to produce films based on the Marvel characters. It released The Punisher (1989) before MEG was sold to Ronald Perelman's Andrews Group. Two other films were produced: Captain America (1990) released in the United Kingdom on screens and direct to video in the United States, and The Fantastic Four (1994), not intended for release.[16]

History

Marvel Films (1993–1996)

The logo used under the Marvel Films branding

Following a deal between MEG and

Fox Kids Network and produced by Saban. New World Animation continued producing a second season of The Incredible Hulk for UPN.[22][25]

Formation of Marvel Studios and licensing films (1996–2004)

Avi Arad at the San Diego Comic-Con in 2013
Avi Arad, the founder of Marvel Studios

In August 1996, Marvel Studios was created by Marvel. Filing with the U.S. Securities and Exchange Commission to raise money to finance the new corporation, Marvel, Isaac Perlmutter's Zib, Inc. and Avi Arad sold ToyBiz stocks.[12][26] ToyBiz filed an offering of 7.5 million shares with a closing price of $20.125 at the time, making the offering worth approximately $150 million. ToyBiz sought to sell 1 million shares.[27] Jerry Calabrese, the president of Marvel Entertainment Group and Avi Arad, head of Marvel Films and a director of ToyBiz, were assigned tandem control of Marvel Studios. Under Calabrese and Arad, Marvel sought to control pre-production by commissioning scripts, hiring directors, and casting characters, providing the package to a major studio partner for filming and distribution. Arad said of the goal for control, "When you get into business with a big studio, they are developing a hundred or 500 projects; you get totally lost. That isn't working for us. We're just not going to do it anymore. Period."[12] Marvel Studios arranged a seven-year development deal with 20th Century Fox to cover markets in the United States and internationally.[28] In December 1996, Marvel Entertainment Group went through a reorganization plan, including Marvel Studios as part of its strategic investment.[29] By 1997, Marvel Studios was actively pursuing various film productions based on Marvel characters, including the eventual films X-Men (2000), Daredevil (2003), Elektra (2005), and Fantastic Four (2005). Unproduced projects included Prince Namor, based on the character Namor and to be directed by Philip Kaufman, and Mort the Dead Teenager, based on the comic book of the same name and written by John Payson and Mort creator Larry Hama.[30] Marvel's Captain America animated series with Saban Entertainment for Fox Kids Network was set to premiere in fall 1998. However, due to the bankruptcy the series was canceled after only character designs and a one-minute promotional reel were made.[31][32][33]

The first film packaged and licensed by Marvel Studios was

Iron Fist, and Deadpool. Artisan would finance and distribute while Marvel would develop licensing and merchandising tie-ins. The resulting production library, which would also include television series, direct-to-video films and internet projects, would be co-owned.[37] By 2001, the success of Marvel Entertainment's Ultimate Marvel imprint comics created leverage in Hollywood for Marvel Studios, pushing more properties into development.[38]

The next film licensed from Marvel Studios was Spider-Man by Columbia Pictures, directed by Sam Raimi and starring Tobey Maguire as Spider-Man. The film was released on May 3, 2002, grossing $403,706,375 in the United States and Canada and $821,708,551 worldwide.[39] The early success of Spider-Man led the film's studio to issue a seven-figure advance for a sequel. Arad spoke of the deal, "Movies make sequels. Therefore, it's a big economic luxury to know that a movie's going to get a second and third. This is a business of precedence."[40] According to a Lehman Brothers analysis, Marvel Studios made only $62 million for the first two Spider-Man movies.[41] Marvel was making more from half the consumer product licensing fees while making relatively little from the movie, but was enough for Marvel to regain its financial footings.[42] In October 2002, Marvel Studios announced deals for Sub-Mariner and Prime with Universal Pictures.[43]

In contrast to the original storylines of

Lionsgate Home Entertainment handling distribution.[45][46] The line was a proof of concept for Maisel's later plan.[42] Eric Rollman was hired by Marvel as Executive Vice President, Home Entertainment & TV Production for Marvel Studios to oversee the deal with Lionsgate.[47]

Transition to film production (2004–2009)

In 2004, David Maisel was hired as chief operating officer of Marvel Studios as he had a plan for the studio to self-finance movies.

Cloak & Dagger, Doctor Strange, Hawkeye, Nick Fury, Power Pack, and Shang-Chi.[49] Ambac insured the movies would succeed or they would pay the interest payment on the debt and get the movie rights collateral.[41] Initially Marvel Studios was in talks with Universal Pictures as a possible distributor, as Universal owned the film rights to both Hulk and Namor[50][51] during that time. Negotiations dragged on, so the studio began talks with Paramount Pictures. In the second quarter of 2005, Merrill attempted to back out of full financing of each movie, demanding that Marvel finance 1/3 of the budget. Marvel took back rights in five foreign territories from Paramount for pre-sell to meet that demand.[42] On September 6, 2005, Marvel announced the Merrill Lynch financing deal with Paramount was on as marketer and distributor. Also, the parent company changed its name from Marvel Enterprises, Inc. to Marvel Entertainment, Inc. to reflect the change to self-production.[49]

The studio moved to a new location over a Mercedes-Benz dealership in Beverly Hills. Maisel was also named vice-chairman of the studio, but reported to Isaac Perlmutter.[42] In October 2005, Michael Helfant joined the studio as president and chief operating officer.[52] In November 2005, Marvel gained the film rights to Iron Man from New Line Cinema. Marvel revealed that it had regained the film rights to Hulk from Universal in February 2006,[53] in exchange for letting Universal own the distribution rights to The Incredible Hulk and the right of first refusal to pick up the distribution rights to any future Marvel Studios-produced Hulk films.[54] In April 2006, Thor was announced to be a Marvel Studios production.[55] Lions Gate Entertainment subsequently dropped the Black Widow motion picture project it had since 2004, returning the rights back to Marvel.[56]

Kevin Feige speaking at the San Diego Comic-Con in 2019
Kevin Feige became the president of Marvel Studios in 2007 and has been its primary producer since then.

Maisel and Arad fought over the rate of movie releases and strength of characters in the movie line up. Perlmutter supported Maisel and thus, in May 2006, Arad quit as studio chair and CEO.

Sony returned all Spider-Man television rights (including live-action) in exchange for an adjustment to the movie rights.[64]

Disney conglomerate subsidiary (since 2009)

D23 Expo

On December 31, 2009, the Walt Disney Company purchased Marvel Entertainment for $4 billion. Both Marvel and Disney stated that the merger would not affect any preexisting deals with other film studios for the time being,[65] although Disney said they would distribute future Marvel projects with their own studio once the deals expired.[66] In April 2010, rumors circulated that Marvel was looking to create $20–40 million movies based on properties such as Doctor Strange, Ka-Zar, Luke Cage, Dazzler, and Power Pack.[67] Kevin Feige responded by saying, while budgets are generally never discussed early in development, Marvel was considering films for all characters mentioned in the rumor, except Dazzler, whose rights were at Fox.[68]

In June 2010, Marvel Entertainment set up a television division within Marvel Studios called Marvel Television to be headed up by Jeph Loeb as Executive Vice President,[69] under which Marvel Animation would be operated.[70] On October 18, Walt Disney Studios Motion Pictures acquired the distribution rights for The Avengers and Iron Man 3 from Paramount Pictures[71] with Paramount's logo and credit remaining on those films.[72] On August 22, 2011, at Disney's behest, the Studio dismissed most of its marketing department: Dana Precious, EVP of Worldwide Marketing; Jeffrey Stewart, VP of Worldwide Marketing and Jodi Miller, Manager of Worldwide Marketing. Disney markets Marvel's films.[73] In April 2012, The Walt Disney Company China, Marvel Studios and DMG Entertainment announced an agreement to co-produce Iron Man 3 in China. DMG partly financed, produced in China with Marvel, and handled co-production matters. DMG also distributed the film in China in tandem with Disney.[74]

Former typeface logo (2013–2016)

In April 2013, Marvel Studios moved its executive production offices from

TNT acquired the cable rights for Avengers: Age of Ultron, Captain America: Civil War, and three other films, to air on the network two years after their theatrical releases. The films had previously aired on FX since 2008.[78]

Walt Disney Studios subsidiary

In August 2015, Marvel Studios was placed into

Fast Company ranked Marvel Studios number eleven on its 2018 World's Most Innovative Companies list.[81]

In September 2018, it was reported that Marvel Studios was developing several limited series for the streaming service

Karim Zreik, Marvel Television's senior vice president current programming and production, would join Marvel Studios alongside his team to oversee production of the Marvel Television series inherited by Marvel Studios.[84]

In May 2022, Marvel Studios signed a 20-year licensing deal with Stan Lee Universe to license the name and likeness of Lee for use in future films, television series, Disney theme parks and cruises, various "experiences", and merchandizing. A digitally recreated Lee was not expected to make cameo appearances in future projects, rather the deal allows Marvel to use Lee's name, voice, likeness, signature, and existing images and archival material.[85] In June 2023, the distribution rights to The Incredible Hulk reverted from Universal back to Marvel and Disney.[86]

The logo for the Marvel Television label of Marvel Studios introduced in 2024

By October 2023, Marvel Studios was planning to hire dedicated executives to focus on their television efforts, as part of their larger plan to change their approach to their television series.[87] Production and development executive Richie Palmer was serving as a television executive by January 2024.[88] In May 2024, Marvel Studios revealed that its live-action Disney+ series would be released under a new "Marvel Television" banner, separate from the previous company of the same name, starting with Agatha All Along later in 2024.[89]

Marvel Studios Animation

Main article: Marvel Studios Animation

In June 2021, ahead of Marvel Studios' first solely produced animated series What If...?, executive vice president of film production Victoria Alonso noted that the studio was creating an "animation branch and mini studio" to focus on more animated content beyond What If...?.[90] Marvel Studios will outsource the animation for its animated series to third-party animation studios, though executive Brad Winderbaum indicated Marvel would work with fellow Disney studios Pixar and Walt Disney Animation Studios "under the right circumstances".[91] In September 2021, Alonso was promoted to President of Physical, Post Production, VFX and Animation.[92] In November 2021, Marvel Studios announced the animated series X-Men '97, which would be a revival of the 1990s animated series X-Men and set in that series' continuity.[93] The animation branch of Marvel Studios and "mini studio" is known as Marvel Studios Animation.[3] By April 2022, Marvel Studios had taken over production of the preschool animated series Spidey and His Amazing Friends, starting from its second season; the first season was produced under the Marvel Entertainment banner.[94] The "Marvel Animation" name and banner was used for the division's projects by May 2024.[89]

Firing of Victoria Alonso and relationship with VFX workers

In March 2023, Alonso was fired from her role at Marvel Studios by a group including

Amazon Studios film Argentina, 1985 (2022); this was a breach of a 2018 agreement between Alonso and Disney which stated employees would not work for a competing studio.[95][96] Alonso reportedly did not seek permission to work on the film, and was asked by Disney to stop working on the film, as well as not to promote or publicize it, with the situation "deemed serious enough" that Disney requested a new agreement be signed. Despite this, Alonso continued to promote the film following its September 2022 premiere, and was consistently reminded of her agreement and breach of contract, ultimately leading to her firing.[95] Alonso's lawyers refuted this claim, stating Disney was aware of, and agreed to, Alonso's work on Argentina, 1985, and that she was instead "silenced[... and] was terminated when she refused to do something she believed was reprehensible";[97] this incident was reported to be a disagreement with a Disney executive over the censoring of gay pride elements in Ant-Man and the Wasp: Quantumania (2023) to release the film in Kuwait and comply with its restrictive anti-LGBTQ laws.[98][99] A Disney spokesperson reiterated the notion that she was fired due to "an indisputable breach of contract and a direct violation of company policy" among other "key factors".[97] Disney and Alonso reached a multimillion-dollar compensation settlement in April.[100]

Also at the time of her firing, criticism from VFX workers was noted,[96] who had raised complaints of Marvel's "demanding post-production schedules". Alonso was described by some as a "kingmaker",[96][3] and "challenging to work with",[98] with Chris Lee at Vulture reporting that Alonso was "singularly responsible for Marvel's toxic work environment" with VFX workers.[101][3] Alonso reportedly took days off to produce Argentina, 1985 instead of her post-production commitments for the various MCU projects, which in turn resulted in the need to delay several projects in 2022 and 2023.[98] However, Alonso was also described as the "epitome of professional" and supportive on set, with Joanna Robinson of The Ringer describing the reports as a "gross mischaracterization" and the opposite of Alonso's work.[96][102] Following Alonso's firing, visual effects vendors for the various MCU projects were working with producer Jen Underdahl, the vice president of visual effects and stereo.[95][103]

In August 2023, a group of 52 on-set VFX workers at Marvel Studios filed a petition with the National Labor Relations Board for an election to join the International Alliance of Theatrical Stage Employees (IATSE) labor union. This was the first time any workers in the visual effects industry had petitioned for union recognition. Lee believed if this group of workers were able to secure union recognition, it "would stand as proof of concept for the overall viability of an industry-wide unionization push", particularly at the post-production effect houses.[104] All of the workers who participated in the election vote that concluded in early September voted unanimously to form a union with IATSE, with the union then set to enter into collective bargaining negotiations with Marvel, beginning at an unspecified date.[105]

Character rights

Marvel had licensed out the film rights to many of their characters to other studios in the 1990s, starting with the

Black Panther, Deadpool, and Prime,[43][106]
among others.

In February 2015, Marvel Studios and Sony Pictures Entertainment announced that Spider-Man would appear in the Marvel Cinematic Universe, with the character appearing in Captain America: Civil War and Sony releasing Spider-Man: Homecoming produced by Feige and Amy Pascal on July 7, 2017. As part of the deal, Sony Pictures would continue to finance, distribute, own and have final creative control of the Spider-Man films.[107] In June 2015, Feige clarified that the initial Sony deal did not allow Spider-Man to appear in any of the MCU television series, as it was "very specific... with a certain amount of back and forth allowed."[108] In September 2019, it was announced that Disney and Sony had reached a new agreement allowing for Spider-Man to appear in a third standalone film (produced by Marvel Studios and Feige) and a future Marvel Studios film.[109] Disney was reported to be co-financing 25% of the film in exchange for 25% of the film's profits in the new agreement, while retaining the merchandising rights to the character.[109][110] In November 2021, Pascal announced plans for a fourth Spider-Man film set in the MCU, in addition to long-term plans for a new trilogy of films with Marvel Studios, with said film entering active development the following month.[111][112]

In March 2023, Citigroup financial analyst Jason Bazinet felt Disney may try to include the distribution rights to Hulk and Namor in any potential sale of the streaming service Hulu to Comcast, the owner of Universal Pictures through NBCUniversal.[113] In June 2023, the distribution rights to The Incredible Hulk reverted from Universal back to Marvel and Disney.[86]

The following table details the rights that have returned to Marvel along with the studios from which they returned and the year in which they returned.

Character rights for Marvel Studios films
Character(s) Year From Notes / Ref.
Black Panther 2005 Columbia Pictures and Artisan Entertainment [114]
Iron Man New Line Cinema [53]
Thor 2006 Columbia Pictures [55]
Black Widow
Lionsgate Entertainment
 [56]
Hulk 2006, 2023 Universal Pictures The film rights to Hulk reverted to Marvel Studios from Universal Studios in 2006, after the latter failed to enter production on a sequel to Ang Lee's film Hulk (2003). Universal, however, for letting the rights revert to Marvel before they even expired,[42] retained the right of first refusal to distribute future standalone Hulk films.[115] In June 2023, the distribution rights to The Incredible Hulk (2008) reverted to Marvel and Disney.[86]
Blade 2012 New Line Cinema [116][117]
Daredevil
New Regency[118]
 [119]
Ghost Rider 2013 Columbia Pictures [117]
The Punisher
 Lions Gate Entertainment
Luke Cage Columbia Pictures [120]
Namor 2014 Universal Pictures In 2012, Marvel Entertainment CCO
Nate Moore confirmed that they cannot make a standalone Namor film since Universal still holds the character's distribution rights, similar to the Hulk.[126]
Ego the Living Planet 2016 20th Century Fox 20th Century Fox was able to change the powers of Negasonic Teenage Warhead for Deadpool (2016) by giving Marvel Studios the rights to Ego the Living Planet, who first appears in the film Guardians of the Galaxy Vol. 2 (2017).[127]
Fantastic Four 2019 20th Century Fox and Constantin Film In 1986, Constantin Film originally licensed the film rights of the
renew the license. Marvel paid in exchange for the film's negative so Constantin could sub-license the rights to 20th Century Fox. On December 14, 2017, Disney agreed to purchase 20th Century Fox's parent company 21st Century Fox, after it spun off some of its businesses as Fox Corporation.[129] The deal was completed on March 20, 2019.[130]
X-Men 20th Century Fox On December 14, 2017, Disney agreed to purchase 20th Century Fox's parent company 21st Century Fox, after it spun off some of its businesses as Fox Corporation.[129] The deal was completed on March 20, 2019.[130]
Deadpool

Marvel Knights

Main article: Marvel Knights § Film

Marvel Knights was a production arm of Marvel Studios intended to be used to produce some of Marvel's darker and lesser known titles. The name originated from the "Marvel Knights" imprint of Marvel Comics. The first film produced under the Marvel Knights banner was Punisher: War Zone (2008), which served as a reboot of the Punisher franchise. This was followed by Ghost Rider: Spirit of Vengeance (2011), which was the second and final title to be released under the Marvel Knights banner.[131]

Film Year Production partner Distributor Budget Gross Ref.
Punisher: War Zone 2008
$35 million $10.1 million [132]
Ghost Rider: Spirit of Vengeance 2011
$57 million $132.6 million [133]

Units

"Marvel Music (record label)" redirects here. For the former Marvel Comics imprint, see Marvel Music. For the music released for many of their films, see Music of the Marvel Cinematic Universe.
  • MVL Productions LLC: film slate subsidiary[134][135]
  • Marvel Studios Animation[3]
  • Marvel Music (2005–present):[136] subsidiary involved in the publishing of music related to its productions. The company was incorporated on September 9, 2005,[137] and announced as a label for releasing music related to Marvel's film and television productions in 2009.[138] Marvel Music has released albums in conjunction with Disney's Hollywood Records.[139]
  • Marvel Television (2019–present) a unit label used for Marvel television series.[140]
  • Marvel Animation, Inc. (June 2004; 2008–2015; 2019–present) subsidiary charged with oversight of Marvel's animation productions outside the MCU.[141][142]
    • Marvel Animation Studios (2012–2020)[143]
    • MLG Productions (2006–2011) Marvel & Lionsgate's subsidiary group for Marvel Animated Features[144][145]
    • MVL Development LLC (Delaware): rights subsidiary
    • Marvel Films Animation – animation subdivision (1994–1997)
    • Marvel Film Productions LLC (Delaware)

Key people

Studio heads

Parliament

The following executives are members of the "Marvel Studios Parliament", otherwise known as "The Parliament", the creative decision making committee at Marvel Studios:[147][148][87][149]

  • Stephen Broussard, Executive, Production and Development[150]
  • Nate Moore, Vice President of Production and Development[146][151]
  • Jonathan Schwartz, Vice President of Production and Development[151][87]
  • Trinh Tran, Executive, Production and Development[152]
  • Brad Winderbaum, Head of Streaming, Television and Animation[153] (formerly a Vice President of Production and Development)[151]

Production and Development group

A number of other executives serve as lead producers on films and television series, working on each project from their inception through their release as managers alongside other executives,[148][154] as part of the Production and Development group. Some of these executives include:[149]

Other

  • Mitchell Bell, Vice President of Physical Production[164]
  • Russell Bobbitt, property master[165]
  • David J. Grant, Vice President of Physical Production[166]
  • Ryan Meinerding, Head of Visual Development and Character Design[167][168] (formerly Visual Development Supervisor)[169]
  • Charles Newirth, frequent executive producer[170]
  • Andy Park, Director of Visual Development and Production Illustrator[171][172]
  • Jen Underdahl, Vice President of Visual Effects and Stereo[103]
  • Dana Vasquez-Eberhardt, Vice President of Animation[173]

Additionally, Sarah Halley Finn has served as a frequent casting director for several MCU films and television series.[174]

Former

Films and television series

Logo animation (2013–2016), featuring the first Marvel Studios fanfare created by Brian Tyler (0:28).

Starting with the release of Spider-Man in 2002, Marvel Studios introduced its "flipbook" production logo, created by Imaginary Forces.[185] This logo was accompanied with music from the film's score, sound effects or a song, to lead into the beginning of the film. This was the logo seen in front of all films until 2013, when the logo was updated with the release of Thor: The Dark World, again created by Imaginary Forces. Kevin Feige stated that since Marvel was now their own entity within the Walt Disney Company, it "felt like the time to update it and have something that is more substantial as a standalone logo in front of our features" instead of having it be accompanied by Marvel's studio or distribution partners' logos. Feige added that "We didn't want to re-invent the wheel [with the new logo], but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it's more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel."[186] Imaginary Forces used the same animation technique on the updated logo, as they did when they created the first version in 2002. They were given a few hundred comic books to select images from, ultimately choosing 120 that were "universal and not specific to one character" and created a narrative "where each image spoke to the one before it and after."[185] The new logo appeared on all subsequent studio productions set within the Marvel Cinematic Universe through Captain America: Civil War. With the addition of the new logo, Marvel Studios also added a fanfare to accompany the logo, composed by Brian Tyler, who wrote the scores to Iron Man 3, Thor: The Dark World, and Avengers: Age of Ultron.[186] It was featured on the films Thor: The Dark World, Captain America: The Winter Soldier, and Guardians of the Galaxy.

External videos
video icon Marvel Studios New Logo by Perception presents
Perception's updated logo and opening from 2016, with Michael Giacchino's fanfare, Vimeo
video from Perception's channel

In July 2016, another new logo and opening were introduced, featuring an updated fanfare, composed this time by

Perception, who were first approached in January 2016 by Marvel to update their logo. Feige specifically requested Perception "to combine the brand and the iconic characters into a single image, showcasing the heroes within the letterforms of the Marvel logo." The Perception team settled on a concept they dubbed "How to Build a Universe", which "was designed to pay tribute to [the film making] process by touching on" how a film's origins is inspired by the comics, which then results in a script, followed by concept art, resulting in the final film. Perception looked to the initial "flipbook" logo for inspiration, and paid tribute to it in the new opening, as it opens identically to the flipbook logo. Next, the opening includes "various lines lifted directly from the script pages of various Marvel screenplays", with Perception picking "both iconic fan-favorites, as well as lines that helped establish the breadth of the Marvel Universe." To add in the concept art images, Perception looked "through a massive archive of concept art and "The Art Of..." books, to select the most iconic images for each beloved character. Utilizing the original digital paintings themselves, the Perception team animated each image being painted from scratch. The final touch was mapping this artwork onto 3D models to giving these once 2D paintings a sense of depth as the camera moves around them." Finally, over 70 pieces of footage from the 13 films that had released at that time were included, with Perception arranging them in a way they called the "vault" "where luminescent footage plays on the interior walls of the "Marvel" logotype."[189]

The Marvel Studios logo for the MCU's 10th anniversary

A modified version of Perception's logo was introduced at the 2017

What If... Strange Supreme Intervened?", the What If...? season two finale, replaced the live-action footage of the logo with animated images from What If...?.[196]

Television specials

ComicBook.com called the Marvel Studios Special Presentation intro "more colorful" and its fanfare "more playful" than the normal Marvel Studios intro.[200]

Production library

Films

For a more comprehensive list, see List of Marvel Cinematic Universe films and List of films based on Marvel Comics publications.

Short films

Live-action

For a more comprehensive list, see Marvel One-Shots and Team Thor.

Animated

Title Released Production partners Distributor Original network
I Am Groot 2022–present
Disney Platform Distribution Disney+

Television

Animated

For any animation created before 1992, see Marvel Productions. For some animation created after 2008, see Marvel Animation and Marvel Animated Features.
Animated series by Marvel Films
Animated series produced by Marvel Films
Series Released Production partner(s) Distributor Original network
X-Men 1992–1997
  • Marvel Entertainment Group
Saban International
 Fox Kids
Fantastic Four 1994–1996
New World Entertainment
(International) 		First-run syndication
(The Marvel Action Hour)[23][20]
Iron Man
  • Rainbow Animation Korea
  • Marvel Entertainment Group
Spider-Man 1994–1998
Genesis Entertainment (seasons 1–2)
New World Entertainment (seasons 1–3)
Saban International (season 4) 		Fox Kids
The Incredible Hulk 1996–1997
New World Entertainment (season 1)
Saban International (season 2) 		UPN
Animated series by Marvel Studios
Animated series produced by Marvel Studios
Series Released Production partner(s) Distributor Original network
Silver Surfer 1998
  • Marvel Entertainment Group
 Saban International Fox Kids
Spider-Man Unlimited 1999–2001
The Avengers: United They Stand 1999–2000
X-Men: Evolution 2000–2003 Film Roman Warner Bros. Television Distribution
Marvel Entertainment 		Kids' WB
Fantastic Four: World's Greatest Heroes 2006–2007
  • Moonscoop
  • Marvel Entertainment
Taffy Entertainment
 Cartoon Network
Wolverine and the X-Men 2009
Lionsgate Television
Nicktoons
M.O.D.O.K.[a] 2021 Marvel Television Disney Platform Distribution Hulu
Hit-Monkey[a] Marvel Television[b]
Animated series by Marvel Studios Animation
Animated series produced by Marvel Studios Animation
Series Released Production partner(s) Distributor Original network
What If...? 2021–present
Disney Platform Distribution Disney+
Spidey and His Amazing Friends[c]
Disney–ABC Domestic Television Disney Junior
X-Men '97[d] 2024–present Studio Mir Disney Platform Distribution Disney+
Your Friendly Neighborhood Spider-Man[206]
 2024 TBA
Eyes of Wakanda[206]
 TBA
Marvel Zombies[93] TBA TBA

Live-action

For a more comprehensive list, see List of Marvel Cinematic Universe television series § Marvel Studios, and List of television series based on Marvel Comics publications.
For additional live action television series, see Marvel Television.
Series Released Production partner(s) Distributor Original network Notes
Generation X February 20, 1996 (1996-02-20) (pilot)
New World Entertainment Fox[208] Unordered TV pilot
Mutant X 2001–2004
Tribune Entertainment Syndicated Not based on Marvel Comics
Helstrom[a] 2020
ABC Signature Studios
 Disney Platform Distribution Hulu Part of the Marvel Cinematic Universe

Documentary

Title Released Distributor Original network
Marvel Studios: Expanding the Universe
 		2019 Disney Platform Distribution Disney+
Marvel Studios: Legends 2021–present
Marvel Studios: Assembled
MPower
 		2023

See also

Notes

  1. ^ a b c Early development and production was overseen by Marvel Television.[84][203][204]
  2. ^ Production of Hit-Monkey moved to 20th Television Animation following its first season.[205]
  3. ^ From season 2 onwards[94]
  4. ^ X-Men '97 is a revival of and set in the continuity of the original 1990s series X-Men: The Animated Series.[93]

References

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