Mobil 1

Source: Wikipedia, the free encyclopedia.
Mobil 1
A bottle of Mobil 1 oil
Product typeMotor oil
OwnerExxonMobil
CountryUnited States
Introduced1974 (1974)
MarketsWorldwide
Previous ownersMobil
Websitemobil1.com

Mobil 1 is a brand of synthetic motor oil and other automotive lubrication products. Originally developed by the Mobil oil company, it is now globally marketed and sold by ExxonMobil.

Mobil 1 engine oil was introduced in 1974.[1] The brand range now includes a variety of engine oils, oil filters, chassis grease, transmission fluids, and gear lubricants.[2]

In 1998, Mobil challenged Castrol over the discovery that Castrol was processing conventional oil and calling it synthetic. At the time, Mobil 1 was still created using a true synthetic basestock, which is more expensive. Mobil lost the advertising "complaint", and, as a result, the definition of 'synthetic oil' including Group III heavily refined to the point of considering it synthetic. In response, Mobil allegedly downgraded their process to the less expensive process. Lubes N' Greases magazine reported shortcomings in the ability to pass the tests that the original Mobil 1 formula was able to.[3]

Sponsorships

Holden Commodore VF of James Courtney
in 2015

Toyota F1 team in 2007 until 2009 when Mobil took over Esso and Exxon lubricants' productions, Brawn GP in 2009 and also Force India in 2009 until 2013. In 2017, Mobil 1 switched to Red Bull Racing[4][5] and its sister team, Scuderia Toro Rosso
, that lasted only for 2017 season.

Stewart-Haas Racing has carried the Mobil 1 sponsorship among their various teams.[6] Toyota Racing Development
-supported NASCAR teams also use Mobil oil since 2011.

Mobil 1 was a lubricants supplier of

Bentley Continental GT3
factory cars are also sponsored by Mobil 1 since 2013.

Mobil 1 currently providing sponsorship for

in the 2002 and 2003 seasons.

Mobil, from

1986 European Touring Car Championship. Brock, from 1985 until his death in 2006, appeared in advertising for Mobil 1, including an international campaign that ran in the United States in 2000. Since 1994, Mobil has been a sponsor of Supercars team Walkinshaw Andretti United
.

As well as sponsoring teams, the brand sponsored the German Grand Prix from 1987 to 2006 and the French Grand Prix from 1998 to 2004 [1]. Since 2003, Mobil 1 has been the official sponsor of NASCAR and sponsors the Command Performance Award, which pays a monetary bonus to the highest-finishing Mobil 1 using team. Since 2002, it has been the title sponsor of the 12 Hours of Sebring. Since 2008, it has been the title sponsor of the Porsche Supercup.

In 2001, Mobil 1 became the primary jersey sponsor of French

2012-13 Ligue 1 campaign.[7]

From 2023 season onwards, Mobil 1 will partner Red Bull KTM Factory Racing MotoGP team as an official lubricant partner and supplier.

References

  1. ^ corporate history Exxonmobil
  2. ^ Other products Archived 2021-02-13 at the Wayback Machine MobilOil
  3. ^ "Lubes'n'Greases". Archived from the original on 2019-05-09. Retrieved 2019-05-09. [dead link]
  4. ^ Fuelled for the Future Red Bull Racing 1 December 2016
  5. ^ Red Bull confirms switch to ExxonMobil for 2017 Archived 2018-03-02 at the Wayback Machine Motorsport.com 1 December 2016
  6. ^ Tony Stewart adds Mobil 1 as primary sponsor – ESPN
  7. ^ FCSM Partenaires 2012/2013

External links