NHL on television in the 2000s
Since 2000, the CBC has aired an annual special Hockey Day in Canada broadcast to celebrate the game in Canada. The broadcast includes hockey-related features all afternoon, leading up to a tripleheader of
For years, all playoff games involving Canadian teams were aired by the CBC, though not always on a national basis. From 2009 through 2014, rights to individual series were instead picked using a draft-like setup; in the first round, CBC first, second, fourth, and sixth selections among opening round series, and TSN had the third, fifth, seventh, and eighth selections. CBC tended to select series involving at least one Canadian team and series involving teams with strong Canadian fanbases (such as Boston, Buffalo, Detroit, and Pittsburgh); as a result of this arrangement, if more than two Canadian teams qualified for the playoffs, it was likely that at least one series involving a Canadian team would be broadcast by TSN.
In the U.S., the NHL's deal with
Year-by-year breakdown
2000
In August 1998, ABC, ESPN and ESPN2 signed a five-year television deal with the NHL, worth a total of approximately US$600 million[1][2] (or $120 million per year). The $120 million per year that ABC and ESPN paid for rights dwarfed the $5.5 million that the NHL received from American national broadcasts in the 1991–92 season.[3] As previously mentioned, as was the case with the 1992–1994 deal, ABC's subsequent NHL coverage was in reality, made up of time–buys from ESPN. This was noted in copyright beds at the conclusion of the telecasts, i.e. "The preceding program has been paid for by ESPN, Inc." ESPN then signed a similar television rights contract in 2002 so it could produce and broadcast National Basketball Association games on ABC.
Beginning in 1999–2000 season, ESPN was permitted two exclusive telecasts per team per season. When ESPN started broadcasting NBA games on Wednesday and Friday nights in 2002, the weekly hockey broadcasts were moved to Thursday and the broadcasts renamed to Thursday Night Hockey.
ABC also televised the
2002
From its debut in 1992 until the 2001–02 NHL season, weekly regular-season games were broadcast on Sundays (between NFL and baseball seasons), Wednesdays, and Fridays, and were titled Sunday/Wednesday/Friday Night Hockey. Prior to 1999, these telecasts were non-exclusive, meaning they were blacked out in the regions of the competing teams, and an alternate game was shown in these affected areas.
From 1998–99 until 2001–02, Sportsnet aired
HDnet's coverage began in the
2003
TSN's most recent period as national rightsholder lasted from
TSN began airing Toronto Maple Leafs games regionally, presented by
In 2003, the
The NHL game broadcasts formerly varied in name depending on the day of the week. Saturday games were known as Le Hockey du Samedi Soir Coors Light (Coors Light Saturday Night Hockey). Tuesday games were known as Les Méchants Mardis Molson-Ex while all of the other day or night games were known as Le Hockey Subway des Canadiens (Subway Canadiens Hockey). NHL telecasts not involving the Canadiens were simply titled Le hockey Bud Light de la LNH (Bud Light NHL Hockey). Since 2014, games have been known as Le hockey des Canadiens (Bell/Coca-Cola/McDonald's). (Bell/Coca-Cola/McDonald's Canadiens Hockey). The sponsor affiliations change from time to time.
2003 was the only year that ABC broadcast both the
2004
In May 2004, NBC reached an agreement with the NHL to broadcast a slate of regular season games and the
Unlike previous network television deals with the NHL (like Fox, which had the rights from 1994 to 1999 and ABC, which had the rights from 1999 to 2004), NBC paid no upfront rights fee, instead splitting advertising revenue with the league after meeting its own production and distribution costs. On the other hand, the league avoided the arrangement some minor sports leagues have, in which they pay networks for broadcast time and produce their own telecasts, but keep any advertising revenue.
The last time NBC Sports entered a television deal which did not require it to pay any rights fees was in 1994–1995, when the division was involved in the Major League Baseball joint venture called "The Baseball Network." To a lesser extent, NBC also had a similar sort of revenue-sharing agreement with the Arena Football League and, because of their ownership in the XFL, also paid no rights fees for airing that league.
Following the 2003–04 season, ESPN was only willing to renew its contract for two additional years at $60 million per year.[15] ABC refused to televise the Stanley Cup Finals in prime time, suggesting that the Finals games it would telecast be played on weekend afternoons (including a potential Game 7). Disney executives later conceded that they overpaid for the 1999–2004 deal, so the company's offer to renew the television rights was lower in 2004.[16]
2005
Before the
NBC's deal involved a revenue sharing agreement with the NHL as opposed to a traditional rights fee, and included rights to six regular season windows, seven postseason broadcasts and games 3–7 of the Stanley Cup Finals. ESPN had a two-year deal that they opted out of after the lockout, leaving the NHL without a cable partner. In August 2005, Comcast (who owns the Philadelphia Flyers) paid $70 million a year for three years to put games (54 or more games each season under the agreement, generally on Monday and Tuesday nights) on OLN, later known as Versus. Due to the abbreviated off-season, the 2005–06 schedule did not offer OLN exclusivity, which they received in 2006–07. Versus would also cover the playoffs and exclusively air Games 1 and 2 of the Stanley Cup Finals.
During the 2004–05 NHL lockout, CBC replaced Hockey Night in Canada with a block of Saturday night movies branded as Movie Night in Canada, hosted by Ron MacLean from various junior hockey venues. A labour deal was reached in time to contest the 2005–06 NHL season.
CBC's own on-air talent was also locked out during the summer of 2005, nearly missing the start of the hockey season. Some journalists have suggested that this helped cause TSN and the CFL to end their sublicence deal with CBC after the 2007 season, as games from that league aired without commentary during the lockout.
While there was no coverage during the
2006
When HDNet's coverage resumed following the lockout, they reduced their schedule from 65 games to 52 games (bumped up to 53 the following year)[19] on Thursday and Saturday nights.[20] By this time, it was apparent that HDNet would add games to this broadcast schedule bi-monthly so that they will be able to feature what they would consider hottest players,[21] teams[22] and match ups at the moment[23] (a flexible schedule[24][25][26][27] in other words).
NHL games officially returned to NBC under the new agreement on January 14, 2006, debuting with three regional games (
Critics of what the show chooses to program allege that Hockey Night particularly favours the
Versus averaged a 0.2 Nielsen Media Research household rating, about level with the 2005–06 regular season NHL numbers and its 2006 prime time average.
Beginning with the
In 2006, NBC televised Game 1 of the Eastern Conference Finals between the Sabres and the Carolina Hurricanes on the same day as the Preakness. Before the game, Bill Clement advised the audience that in the event that the game went into overtime, it would be televised on Versus, or OLN as it was known at the time. The Sabres won the game in regulation.
Games 1 and 2 of the Stanley Cup Finals were on OLN, while the remainder of the series was on NBC. NBC's broadcast of Game 7 drew a 3.3 rating, a 21% drop from ABC's 4.2 for Game 7 in 2004.[30] However, some NBC affiliates didn't air Game 7 live.[30] Overall, NBC had an average rating of 2.3 for its five telecasts of the final, down 12% from ABC's 2004 average.[30]
2007
Olympic women's ice hockey champion
NBC's out-of-market games were available on NHL Center Ice through the 2006–07 season; NBC switched to stand-alone games for the 2007–08 season.
For the 2006–07 season, NBC broadcast three regional NHL games per weekend of coverage during the regular season. The network also scheduled ten coverage windows during the playoffs (not including the Stanley Cup Finals). The additional broadcasts were expected to replace the Arena Football League, which NBC dropped after the 2006 season. NBC also produced two games per week in high definition, up from one in 2005–06.
The newly titled NHL on NBC Game of the Week returned on January 13, 2007, with three regional games (between the
NBC moved its NHL telecasts to Sundays after its season premiere (which occurred on a Saturday) for the final eight dates of the season. The nine weeks of games (totaling 22 regional games) scheduled by the network amounted to the league's most extensive U.S. broadcast television coverage since 1998, during Fox's tenure. A new Sunday Night Football-esque horizontal score banner, designed by Troika Design Group, also debuted during the season.
Versus' coverage of the
In 2007, Canadians accused the NHL of giving the CBC second billing to Versus' coverage of the playoffs.[33]
On May 19, 2007, during the
The move was originally seen not only as a snub of small-market teams (such as the Sabres), but of hockey in general. However, NBC and the NHL later revealed that the Preakness deal had been made several years before and contained mandatory advertising commitments during the pre-race build-up. Both sides could have agreed that the entire game would air only on Versus or begin earlier in the day, but the NHL wanted at least one Eastern Conference Finals game to air on NBC, and said that it does not schedule with the assumption that games will go into overtime. Moreover, an earlier start time could not be arranged because the broadcast window was fixed in advance, and both the NHL and NBC needed the flexibility to pick the Western Conference Finals for that window if they so desired.
The 2007
The move to NBC did little to compensate for the series' limited drawing power. A perennial last among the Big Four American television networks, NBC was at the time going through an intense period of ratings turmoil, setting lowest rated week records in several viewing categories over the course of spring 2007.
Game 3's coverage on NBC garnered a mere 1.1 rating (approximately 1,205,600 households), making it the lowest rated prime-time broadcast in the network's history. For comparison, Game 6 of the
At the time, Versus was only available to 50% of cable-equipped homes in the Los Angeles area, which hurt the buzz around the Ducks' playoff run in a traditionally crowded sports and entertainment market.[37] Versus was the fifth-most watched cable network in the Los Angeles market for Game 1, good only for a 1.7 local rating.
Local numbers did improve as the series moved to free-to-air NBC. The Cup-clinching Game 5 drew a 6.0 and a 12 share for an average audience of 496,000 viewers in the Los Angeles market, more than double that of a high-profile regular season game between baseball's Los Angeles Dodgers and San Diego Padres on KCAL 9 (3.0/5, 218,000 viewers). This symbolic, if short-lived, win over one of the region's flagship teams allowed the Ducks to close the series on a relatively high note, with the Los Angeles Times' Larry Stewart calling their final ratings performance "pretty good".[38]
At the end of July 2007, RDS and the Montreal Canadiens extended their exclusive broadcasting rights contract through 2013. The deal included all of the Canadiens' 82 regular season games and all of their playoff games, if need be (none of this precludes CBC Sports from televising games in English as part of Hockey Night in Canada). Also, RDS had exclusive rights to French television broadcasting rights for the NHL All-Star Game and Skills Competition, as well as one NHL game per week that did not involve the Canadiens and a minimum of 40 playoff games for either RDS or RDS Info. The Canadiens also granted RDS exclusive rights to 'new media' coverage for the team (i.e., cell-phone TV, podcast and others).[39]
Most other broadcast contracts were acquired through TSN and ESPN.
2008
Under the terms of the contract running from
For the 2007–08 season[40] (HDNet's final season of NHL coverage), HDNet premiered the weekly program entitled Inside the NHL.[41] Hosted by Dan Moriarty, Inside the NHL featured programming regarding the upcoming game airing on HDNet, in-depth interviews with the biggest stars in the NHL, the latest news from around league, the top highlights from the current week, and unique features showcasing NHL's biggest stars as well as celebrity fans. Inside the NHL was shot on the location of every HDNet Thursday night NHL game.
Beginning in
NBC began its 2007–08 schedule on
Beginning that season, all regular season telecasts air mainly on Sunday afternoons, except for those occurring the day after Thanksgiving and on New Year's Day.
In April 2008, NBC announced the activation of its option to retain broadcasting rights for the 2008–09 season. NBC's scheduling for that year was similar to that which it had during the 2007–08 season (flex scheduling for regular-season games, up to five games of the Stanley Cup Finals – changing in 2009 to include the first two and last three games, among others) except that all (or nearly all) of the Sunday-afternoon games now began at 12:30 p.m. Eastern Time. Coverage again included the Winter Classic outdoor game on January 1, 2009, between the Detroit Red Wings and the Chicago Blackhawks at Wrigley Field.
In 2007–08, NHL audiences on Versus in the United States remained small, but increased over the previous two seasons. Versus averaged 246,154 viewers a game, up 24 percent from the previous year. Over the year, channel distribution increased to 73.6 million households from 70.8 million. Conference Finals ratings were averaging a 1.2 HH rating. Game 2 between the Flyers and Penguins drew a 1.7 HH rating, 2.3 million viewers; an NHL record on Versus.
In June 2008, CTVglobemedia acquired the rights to "
TSN announced on the September 24, 2008 edition of SportsCentre the debut date for the song. It began on October 14, when the Colorado Avalanche visited the Calgary Flames.
2009
Beginning with the 2008–09 season, Hockey Nights main games were
Changes were made to HNIC and TSN's playoff coverage starting in 2009, with TSN having third, fifth, seventh, and eighth choices of first-round series, second and fourth in the second round, and second in the Conference Finals. These changes allowed TSN to broadcast playoff games involving Canadian teams,
NBC broadcast the first two and final three games of the
Game 7 was the final major sporting event on
References
- ^ "Is Disney Goofy To Bid $600 Million For Nhl Tv Rights?". Sports Illustrated. August 17, 1998.
- ^ John Walters (January 10, 2000). "Learning It Cold". Sports Illustrated.
- ^ Richard Sandomir (August 7, 1998). "Best N.H.L. Action Is the Battle Over TV Rights". Retrieved March 20, 2008.
- ^ Kostya Kennedy (February 5, 2001). "The NHL". Sports Illustrated.
- ^ Pete McEntegart (June 16, 2003). "Under Review". CNN.
- ^ "From inspiration to perspiration". Sportsnet.ca. Rogers Media. Retrieved May 7, 2011.
- ^ a b "Cruyff people's choice to coach Dutch team". Toronto Star. July 25, 1998. Retrieved May 7, 2011.
- ^ a b "CBC comes close to dream schedule". Toronto Star. April 11, 2000. Retrieved May 7, 2011.
- ^ "Sportsnet impresses, with a few exceptions". Toronto Star. October 11, 1998. Retrieved May 7, 2011.
- ^ "Nick Kypreos Bio". Sportsnet.ca. Rogers Media. Retrieved May 7, 2011.
- ^ "NHL in HD" Coverage Begins on HDNet Oct. 4 Archived December 28, 2009, at the Wayback Machine
- ^ "TSN scores with more Maple Leafs games". The Globe and Mail. Retrieved 21 December 2013.
- ^ "McGuire leaves TSN for full-time gig in U.S". Vancouver Sun. June 28, 2011. Archived from the original on 1 July 2011. Retrieved 11 July 2011.
- ^ NHL on ABC: Game 7 of the 2003 Stanley Cup Finals (television). ABC Sports. June 9, 2003.
- ^ Rudy Martzke (May 19, 2004). "NHL announces TV deal with NBC". USA Today. Retrieved July 2, 2012.
- ^ Kevin Downey (12 April 2001). "Sports TV get pricier and pricier. Here's why". Media Life Magazine. Archived from the original on 13 October 2008.
- ^ Lepore, Steve (4 August 2010). "The Suitor Tutor, Part 1: On VERSUS and NBC, How Have They Done, and Where the Merger Will Take Them". Puck The Media. WordPress.com. Retrieved 10 May 2011.
- ^ HDNet Gives Hockey Fans an Instant Replay with "NHL Relived"
- ^ NHL & HDNet Announce 2006–2007 HDTV Schedule[dead link]
- ^ NHL & HDNet Announce 2005–06 HDTV Schedule[dead link]
- ^ Two Young NHL Superstars Go Head-to-head This Saturday On HDNet[dead link]
- ^ HDNet to present history in the making as the Buffalo Sabres go for new NHL record[dead link]
- ^ HDNet Announces Second Installment of NHL Season-Long Coverage Every Thursday and Saturday until the February Olympic Break[dead link]
- ^ High Definition Network maintains a flexible schedule in order to feature top match ups as the race for the Stanley Cup begins[dead link]
- ^ NHL & HDNet Announce "Flex" Game Schedule For December and January[dead link]
- ^ NHL & HDNet Announce HDTV Schedule for February Archived September 14, 2007, at the Wayback Machine
- ^ NHL & HDNet Announce "Flex" Game Schedule For February and March[dead link]
- ^ Zelkovich, Chris (October 16, 2006). "Campbell adapts to HNIC hot seat". The Star. Toronto. Archived from the original on December 3, 2007. Retrieved 2007-01-10.
- ^ "CBC botched Geoffrion tribute drama". Ottawa Citizen. Archived from the original on March 4, 2016. Retrieved September 24, 2014.
- ^ a b c Houston, William (June 21, 2006). "CBC's crew disgraceful in Game 7". The Globe and Mail. p. S4.
- ISBN 978-1-55277-021-4
- ^ "Cassie Campbell makes history as HNIC analyst". CBC Sports. October 14, 2006. Retrieved 2009-11-23.
- ^ Houston, William (April 10, 2004). "CBC livid as league bows to Americans". Globe and Mail. Canada. Retrieved March 20, 2008.
- ^ Sean Leahy (May 2, 2011). "The Kentucky Derby contingency plan for NHL on NBC". Puck Daddy. Yahoo! Sports. Retrieved May 10, 2011.
- ^ "Game three equals NBC's lowest rating ever for prime-time program – NHL". ESPN. Associated Press. June 6, 2007. Retrieved 2009-07-23.
- ^ "Ratings for Stanley Cup Final down 20 percent". ESPN. Associated Press. June 7, 2007. Retrieved 2009-07-23.
- ^ Wharton, David (May 27, 2007). "Ducks Aren't Hot Topic in Town". Los Angeles Times.
- ^ Stewart, Larry (June 8, 2007). "Ducks Up, Ratings Down". Los Angeles Times.
- ^ RDS - À RDS jusqu'en 2013
- ^ HDNet to Open NHL Season With the First Game of 2007–08 Live from London – Saturday, September 29[dead link]
- ^ National Hockey League and HDNet Join Forces to Take Fans "Inside the NHL"[dead link]
- Bloomberg.
- ^ Chris Zelkovich (January 3, 2008). "'Ice Bowl' proves to be hot ticket for league, NBC". Toronto Star. Torstar Corporation.
- ^ "CTV acquires rights to hockey theme song", CTV News, June 9, 2008
- ^ TSN signs new broadcast deal with NHL
- ^ "NBC to air Stanley Cup finals games". ESPN. New York City. AP. March 7, 2009. Archived from the original on March 11, 2009. Retrieved March 7, 2009.
- ^ Puko, Tim (May 30, 2009). "Hockey schedule a bow to NBC". Pittsburgh Tribune-Review. Archived from the original on May 31, 2009. Retrieved May 30, 2009.