Rap-Up

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Rap-Up
ISSN
1943-4006

Rap-Up is a

hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the hip hop and R&B aspect of the music
industry, and predominantly features interviews with artists, actors and other entertainers. Issued quarterly, the magazine's target audience was the 14 to 28 demographic, although the demographic has become older over time.

The magazine's first two issues were one time deals, although Lazerine and his brother Cameron received attention for their age and white background. The magazine restarted publication in 2005, when it managed to sell enough copies to ensure future releases. The magazine is sold in more than 20 countries, and a separate handbook has been released, chronicling the history of hip hop. The magazine has been nominated for two awards, and is often referenced by other magazines.[citation needed]

History

Rap-Up was founded by Devin Lazerine when he was 15 years old as an after-school hobby;

The Los Angeles Times.[2]

The brothers began working on a third issue in 2004, without the backing of a

Black Entertainment Television and Reebok. The editorials were written by 10 journalism students,[2] and the photos were contributed by publicists. Art director Ian Lynam, who designed the magazine, sent everything online from Japan.[4] The issue was released in March 2005, and cost $35,000 to produce. It featured singer Chingy on the cover,[2] and 80,000 copies were distributed around the world.[4] Beginning with the eleventh issue, which was published in summer 2008, Lynam redesigned the magazine's cover and contents. The main reason for the redesign was the change from a younger target audience to an older and more sophisticated one. Lynam felt the facelift "imbue[d] it with a more demure and cosmopolitan aesthetic."[5]

The magazine is not

Grand Central Publishing/Hachette Book Group. The book chronicles the history of hip hop, and features a foreword by rapper T.I.[6]

Impact

Bob Baker, the former publisher of H&S Media, praised Devin for having the "gumption to seek out publishers, to say 'I want to do this and how do I do it?' I focus more on his age than his race."

Fast Company's list of "Champions of Innovation whose achievements are changing companies and our culture".[3] In 2006, the magazine was nominated for "Best New Consumer Publication" at the 55th Annual Maggie Awards.[7] In 2007, the website Rap-Up.com received a nomination for "Best Hip-Hop Magazine Site" at the Vh1 Hip Hop Honors.[8]

References

  1. ^ a b Parker, Eloise (1 March 2008). "His beat since he was 15". The New York Times. pp. 1–2. Retrieved 17 January 2009.
  2. ^ a b c d e f g h i j Lee, Felicia (August 1, 2005). "Young Suburbanites Publish a Hip-Hop Magazine". The New York Times. Retrieved 10 January 2009.
  3. ^ a b c d Stout, Frappa (March 9, 2003). "Hip-hop's unlikely entrepreneur". USA Weekend. Archived from the original on February 5, 2013. Retrieved 12 January 2009.
  4. ^ a b c d e Macchiarella, Gretchen (November 27, 2005). "Brothers juggle college with publishing magazine geared to fellow Gen Y-ers". Ventura County Star. Retrieved 12 January 2009.
  5. ^ Lynam, Ian. "New: Rap-Up Magazine redesign". ianlynam.com. Retrieved 12 January 2009.
  6. ^ "Rap-Up: The Ultimate Guide to Hip-Hop and R&B". Vibe. February 29, 2008. Archived from the original on 9 January 2009. Retrieved 12 January 2009.
  7. ^ "Another PodShow Exclusive: Giants of Rap". PR Newswire. December 1, 2006. Retrieved 12 January 2009.
  8. ^ "About Us". Rap-Up. Retrieved 12 January 2009.

External links

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