Fenty (fashion house)
Parent LVMH | | |
Website | fentybeauty |
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Fenty (stylised as FEИTY) was a
History
Establishment
On 10 May 2019, Rihanna announced her partnership with LVMH by posting the name and logo of the venture to her social media pages.[4] She also wrote a thankful caption, commending LVMH in working with her: "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together." The chairman and CEO of LVMH, Bernard Arnault said that Rihanna will be supported with a team and resources. He also added: "Everyone knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader."[5][6]
Fenty was previewed on
Launch
Fenty was initially launched as a pop-up store on 24 May 2019, in
The fashion label announced its immediate and indefinite suspension of activities in February 2021.[14]
References
- ^ "Fenty: Everything You Need To Know About Rihanna's Fashion Brand". ELLE. 10 February 2021.
- ^ "Rihanna Is the First Black Woman to Head a Luxury Brand for LVMH". Vanity Fair. 10 May 2019.
- ^ Robinson, Roxanne (11 February 2021). "Why Rihanna's Fenty Clothing Line Has Been Put To An End". Forbes. Retrieved 22 November 2021.
- ^ "Rihanna's Fenty post". Instagram. Archived from the original on 24 December 2021.
- ^ "Rihanna makes history with new fashion label Fenty". BBC News. 10 May 2019.
- ^ "Rihanna teams up with LVMH to launch luxury fashion brand". SABC News. 10 May 2019.
- ^ Harris, Jeremy O. (20 May 2019). "Rihanna Opens Up About Her New Clothing Line, the Future of Fashion and Her Next Album". New York Times.
- ^ "Rihanna Fenty Fashion Brand LVMH - Rihanna First Fenty Collection". Harpers Bazaar. 11 June 2019.
- ^ "Maisons LVMH - High-end ready-to-wear, fine products". LVMH.
- ^ "Everything We Know About Rihanna's New Fenty Perfume". sqandal.com. 13 August 2021. Retrieved 18 August 2022.
- ^ "Rihanna Unveils Her Groundbreaking Fenty Collection In Paris". Vogue. 23 May 2019.
- ^ "FENTY to debut online on May 29th and in a pop-up store in Paris on May 24th". LVMH.
- ^ Fisher, Lauren Alexis (11 June 2019). "A Fenty Pop-Up Store Is Coming to New York". Harper's BAZAAR. Retrieved 13 March 2020.
- ^ Socha, Miles (10 February 2021). "Rihanna and LVMH: Now a Savage Focus". WWD. Retrieved 11 February 2021.