Pentagon rapid response operation
The Pentagon rapid response operation was a public relations initiative by the United States Department of Defense to "quickly respond to news media stories critical of ... the Iraq War, as well as other stories the Defense Department leadership doesn't like."[1]
History
An October 3, 2006 memo written by Dorrance Smith, the
cable news and radio); and "Surrogates" (for "analysts who speak publicly, often on behalf of the Pentagon").[1][3] During the brief life of the "'rapid response cell," a "team of public affairs officers working behind closed doors ... churn[ed] out e-mail messages, press releases, opinion pieces and corrections to perceived inaccuracies or biased reporting worldwide."[4]
The Pentagon rapid-response unit was a priority of
U.S. armed forces.[4] Soon after being sworn in as secretary of defense in 2007, Rumsfeld's successor Robert Gates disbanded the unit.[4]
See also
- Pentagon military analyst program
- Propaganda in the United States
- Information warfare
- U.S. Military Television Network
References
- ^ a b c Pentagon boosts PR arsenal, CNN (October 31, 2006).
- ^ a b Alfonso Serrano, Pentagon To Expand P.R. Operation, Associated Press (October 31, 2006).
- ^ "Pentagon boosts 'media war' unit: The US defence department has set up a new unit to better promote its message across 24-hour rolling news outlets, and particularly on the internet". BBC News. October 31, 2006.
- ^ a b c Thom Shanker & Mark Mazzetti, New Defense Chief Eases Relations Rumsfeld Bruised, New York Times (March 12, 2007).
External links
- David Martin on the Pentagon's 'Quick-Reaction Squad' CBS News, November 10, 2006
