Italian fashion

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Italy is one of the leading countries in fashion design, alongside France and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance.

Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak. Cities such as

fabrics. From the 17th century to the early 20th, Italian fashion lost its importance and lustre and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses which were designed for the courtiers of Louis XIV.[1] However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence,[2] the "Italian school" started to compete with the French haute couture, and labels such as Prada and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy's centre of design, was ranked the top fashion capital of the world, and Rome was ranked fourth,[3] and, although both cities fell in subsequent rankings, in 2011, Florence entered as the 31st world fashion capital. Milan is generally considered to be one of the "big four" global fashion capitals, along with New York, Paris, and London; occasionally, the "big five" also includes Rome.[4]

Italian fashion is linked to the most generalized concept of "

Dior, Balmain and the main line of Ralph Lauren) also rely on Italian craft factories, located in highly specialized areas in the metropolitan area of Naples and in the centre-north of Italy (Tuscany, Marche, Veneto and Piedmont
), to produce parts of their apparel and accessories.

The nonprofit association that co-ordinates and promotes the development of Italian fashion is the

National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), now led by Carlo Capasa. It was set up in 1958 in Rome, is now settled in Milan and represents all the highest cultural values of Italian fashion. This association has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through high-profile events in Italy and abroad. The talent of young, creative fashion is also promoted in Italy, as in the annual ITS (International Talent Support Awards) young fashion designer competition in Trieste.[5]

Italian fashion houses, designers and luxury brands

Examples of major Italian fashion houses focused on both menswear and womenswear, but also accessories:[6]

Examples of major fashion brands which are specialized mainly at womenswear (and also accessories for women) are

Brioni, Canali, Corneliani, Lardini, Stefano Ricci, Zegna (directed by Alessandro Sartori) and Pal Zileri
.

Luxury sportswear and

Fila, and Kappa
.

A few Italian designers head (or have headed) some important fashion brands outside Italy.

Saint Laurent
's head designer.

Among the newest labels or younger designers, the most prominent are

Stella Jean
, Del Core, Calcaterra and The Attico.

Other luxury labels which are mainly focused on the production of leather goods such as accessories, especially belts or shoes (but not only), are Anderson's, Aquazzura, Baldinini, Ballin, Bontoni, Casadei, Rene Caovilla, Bruno Magli, Paciotti, Pollini, Gianvito Rossi, Sergio Rossi, Giuseppe Zanotti, while fashion brands or labels which produce primarily bags, totes, suitcases are Braccialini, Furla, Mandarina Duck, Piquadro, Valextra.

Italy also is home to many fashion magazines, such as Vogue Italia, Vanity Fair, Elle, Glamour, Grazia.[7]

Other Italian accessory and jewelry brands, such as

Officine Panerai and Bvlgari
.

Modern history

Main article: History of Italian fashion
The Italian Catherine de' Medici, as Queen of France. Her fashions were the main trendsetters of courts at the time.

Fashion in Italy started to become the most fashionable in Europe since the 11th century, and powerful cities of the time, such as

Medicis in Florence.[11] The fashions of Queen Catherine de' Medici
of France were considered amongst the most fashionable in Europe.

After a decline in the 17th to mid-20th century, Italy returned to being a leading nation in fashion, and Florence was Italy's

Valentino, Fendi, Roberto Capucci, Renato Balestra and Gattinoni
.

Today,

Via dei Condotti (Rome), and Via de' Tornabuoni
(Florence).

Cities

Italian fashion is dominated by Milan, Rome, and to a lesser extent, Florence, with the former two being included in the top 30 fashion capitals of the world.[14] Nonetheless, there are numerous other cities which play an important role in Italian fashion.

Milan

Main article: Fashion in Milan
Via Montenapoleone
during the Christmas period.
Via Montenapoleone

In 2014,

Via Montenapoleone, Via della Spiga, Via Sant'Andrea, Via Manzoni and Corso Venezia) are held. The Galleria Vittorio Emanuele II, the Piazza del Duomo, Via Dante and Corso Buenos Aires
are other important shopping streets and squares.

Florence

See also:
Fashion designers of Florence
Luxury boutiques along Florence's prestigious Via de' Tornabuoni.

Salvatore Ferragamo since 1928. Gianfranco Lotti, Gucci, Roberto Cavalli, Ermanno Scervino, Stefano Ricci, Patrizia Pepe, Enrico Coveri and Emilio Pucci were also founded and most of them are still headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence or its outskirts. Florence's main upscale shopping street is Via de' Tornabuoni, where major luxury fashion houses and jewelry labels, such as Armani and Bulgari, have their elegant boutiques. Via del Parione and Via Roma are other streets that are also well known for their high-end fashion stores.[17]

Rome

See also:
Shopping areas and markets in Rome
The Palazzo di Malta, surrounded by Hermès boutiques in Via Condotti, Rome's main upscale shopping street.

Via dei Condotti. Rome Fashion Week
is an important global showcase.

Other cities

Although Milan, Rome and Florence are commonly regarded as the leading cities in Italian fashion, other cities, such as

Brunello Cucinelli's home is the region of Umbria and luxury brands Kiton and Harmont & Blaine were founded in Naples[21][22][23] which is also another prominent area of the country for the manufacturing of apparel and accessories (especially shoes and leather goods in general around the district of Solofra
).

Fashion shows and fairs

Main article: Milan Fashion Week
Milan Fashion Week

The

Palazzo Reale, Palazzo Serbelloni, Padiglione Visconti, Spazio delle Cavallerizze at Leonardo Da Vinci museum and many others.[24]
Another prominent platform for men's collections and new projects in fashion industry is Pitti Immagine in Florence at the Fortezza da Basso, held twice a year.[25]

References

  1. ^ "Nicole Kipar's late 17th century Clothing History - Baroque Costumes". Archived from the original on 2009-12-01. Retrieved 2010-01-06.
  2. ^ "The birth of italian fashion". Archived from the original on 2011-10-16. Retrieved 2011-10-21.
  3. ^ a b "The Global Language Monitor » Fashion". Archived from the original on 2009-11-01. Retrieved 2011-10-21.
  4. ^ You searched for fashion capital – The Global Language Monitor
  5. ^ Get to Know the Young Winners of the 2020 International Talent Support Awards - Vogue 28.10.2020.
  6. ^ "Italian Fashion: Designers and Brands - Made-In-Italy.com". www.made-in-italy.com. 5 January 2011. Archived from the original on 14 July 2012. Retrieved 15 October 2009.
  7. ^ "Italian Fashion, Beauty and Style Magazines". Made-In-Italy.com. 7 January 2011.
  8. ^ "ITALIAN FASHION >> Italian Fashion Tips | ITALIAN FASHION Guide!". Archived from the original on 2011-08-16. Retrieved 2011-10-21.
  9. ^ "WebMuseum: The Italian Renaissance (1420-1600)". www.ibiblio.org.
  10. ^ "HISTORY OF THE RENAISSANCE". www.historyworld.net.
  11. ^ "Italian Renaissance Fashion". www.renaissance-spell.com.
  12. ^ "Epoca n.95/1952" (PDF).
  13. ^ Fallaci – Mame Fashion Dictionary
  14. ^ "Archived copy". Archived from the original on 2012-05-14. Retrieved 2014-09-26.{{cite web}}: CS1 maint: archived copy as title (link)
  15. ^ "The Global Language Monitor » Fashion". Languagemonitor.com. 2011-08-20. Retrieved 2011-11-20.
  16. ^ "the birth of italian fashion". Gbgiorgini.it. Archived from the original on 16 October 2011. Retrieved 5 May 2009.
  17. ^ "Travel Guide to Florence". 11 November 2009. Archived from the original on 8 September 2017. Retrieved 26 November 2011.
  18. ^ "The Global Language Monitor » Fashion". Languagemonitor.com. 2009-07-20. Archived from the original on 2009-11-01. Retrieved 2009-10-17.
  19. ^ Patner, Josh (2006-02-26). "From Bags to Riches". The New York Times.
  20. ^ http://www.hoovers.com/company/Max_Mara_Fashion_Group_Srl/hksyhi-1.html [bare URL]
  21. ^ "Benetton Group - Corporate Website". www.benettongroup.com.
  22. ^ Limited, Mario Corporation. "Italian Fashion Wholesale clothing - apparel supplier in Italy". www.mariocorp.com.
  23. ^ "Italian brands distribution supply wholesale designer fashion luxury clothes - Italian Fashion buying house". www.italianbrandsdistribution.com.
  24. ^ "Milano Fashion Week: La Settimana della Moda che fa Tendenza!" (in Italian). 23 August 2018. Retrieved 8 January 2024.
  25. ^ List of Exhibitors accessed January 13, 2015

Further reading

External links

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